Athens

Athens Athens. 1 City (1990 pop. 45,734), seat of Clarke co., NE Ga., on the Oconee River, in a piedmont area; inc. 1806. The city was founded as the site of the Univ. of Georgia. Its industries include poultry processing, research and development, and the manufacture of textiles, electronic goods, pharmaceuticals, and clocks and watches. Numerous Georgia statesmen have lived in Athens, and some of their houses are among the city's fine examples of classic revival styleâ€"the Howell Cobb house (1850), the T. R. R. Cobb house (1830â€"43), and the Joseph H. Lumpkin house (c.1845). 2 City (1990 pop. 21,265), seat of Athens co., SE Ohio, on bluffs overlooking the Hocking River, in a coal-mining area of the Appalachian foothills; inc. 1811. Printing and tool-making industries are in the city. Athens was surveyed in 1795â€"96 by the Ohio Company of Associates as the site of a university and was settled shortly thereafter. It is the seat of Ohio Univ. Wayne National Forest lies to the north. The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. Political Geography

The American And American Culture - 1970 Words

As a child, growing up in a predominantly Hispanic middle class community in East Carson California, I never felt different from anyone. I did not understand what it meant to be a little Mexican brown girl until I moved to a different part of Carson at the age of 12. From the day I was born to the age of 12, I had always lived in East Carson where it was predominantly Hispanic. I was raised in a household that incorporated our Mexican culture and traditions. My grandparents came from a generation of â€Å"Machismo† but the â€Å"Machismo† skipped the later generations of my parents. My parents and my extended family were very supportive and encouraged me that my gender was nothing to hold me back and constantly reminded me that I had American privilege and opportunities that they did not as immigrants. I never understood what they meant until I reached adulthood and everything became apparent. As an adult I did come to understand that my gender would be an issue to the outside world both in Mexican and American culture. Furthermore, I came to understand that I did indeed have American privilege as my immigrant parents and other family members did not. To be successful in America as a Latina meant I had to replace my traditional Mexican values with the one’s preferred by the Western world. Coming from a family of immigrants I started to understand that Mexicans were the outsiders in the States because we were the unwanted. However, I did not understand what my family meant byShow MoreRelatedAmerican Culture747 Words   |  3 Pagesacknowledged to be among the top 3 in the world; so, what kind of American spirit has shaped the United States? The prevailing view in academia is that the unique culture of the United States has laid the ideological foundation for the strength of the country; a country with only 200 years history has now become a super-power, I think that its because the ideology and culture of the United States has a strong impetus to all this. Early American Puritans believe in the religious thought has obvious rationaleRead MoreCulture : The American Culture1014 Words   |  5 PagesCulture cannot be defined because it is completely unique to the individual. Culture is something that we choose to create which helps identify ourselves as a person. Throughout the world there are many different cultures. Culture can can be based on things such as language, religion, and tradition or customs that we were raised in. Culture allows for groups of people to come together with similar interests and backgrounds to come share one common ground. Culture is everywhere we look and is in ourRead MoreAmerican Culture And The Culture873 Words   |  4 Pagesdeep down I know language is a part of the culture. If I do not understand the culture attached to it, I may never get the real insight of the language I speak. That is why more than three months ago, I registered for a course called â€Å"American Studies† with an objective to gain a deeper perspective of the culture I am living in. Interestingly, during the coursework, I gain more than just a general concept about American culture. To me, American culture is a combination of many contradictions. AlthoughRead MoreAmerican Culture1480 Words   |  6 Pagesï » ¿ Americanization Culture influences different aspects of an individual’s identity. In its purposefulness, it creates a feeling of belonging and a shared lifestyle among people, while it divides the world into communities of common customs, values, religion, practices, and law.1 American culture can be seen as more diverse and complex; however, people manage to find common ground through music, art, fashion, science, technology, worldviewsRead MoreThe Culture Of American Culture1414 Words   |  6 PagesAmerican culture is portrayed as that of every other countries traditions, rituals, and cultures. As Americans, do we know our culture to be as anything other than that of a melting pot? That being said, is it ok to say for us to say,†I can take your culture because it’s meant to be shared anyway. Most of us have lived here our entire lives and it’s what we have grown accustomed to. Can we speak on anyone else’s behalf? I can. Even though I am American by birth, my blood is Mexican. I may not faceRead MoreAfrican Americans And The American Culture Essay1630 Words   |  7 PagesThe American culture is define to everyone in their own way. Everyone grows up differently in a particular community that shares the same languages, values, rules, and customs. The American Culture on that is consider to be a â€Å"melting pot†, because of all the different cultures that reside inside of it making it so diverse. Race in this country has never been a great topic throughout history. African Americans play a huge role into defining what our culture is as a whole, as well as being a partRead MoreAmerican Culture Of The American Era868 Words   |  4 Pagesexercising the same liberties that white Americans were able to. The end of institutionalized slavery opened the doors to land and labor as well as economical self-determination and political participation. Institutions of the black community that had existed previously were given a new vigor hav ing been freed from white supervision and control. Land ownership was particularly integral to former slaves’ vision of freedom. Ingrained in the national culture of the era was a link between land ownershipRead MoreNative Americans And The American Culture1865 Words   |  8 Pagessubstantial number of Asian Americans immigrated to the United States. In this entirely new world with the majority White population, most of them often encountered numerous identity issues and their lives have been dramatically affected. As a result, some of them who have been influenced by the American culture may have changed their perspectives of their own traditions or rejected their identities in order to â€Å"survive† in the White culture. As Robert G. Lee defines that, â€Å"culture is symbolized as theRead MoreAmerican Culture And Business Culture1719 Words   |  7 PagesIntroduction This report consists of the issues on whether it can or cannot be argued that culture shapes the way business is done in a country. The country that is focused in this report is America. It also discusses on the major distinguishing features of American culture and business culture in comparison to current Australian culture. The impact that culture has on business performance is also taken into consideration and how this affects the performance of the staff members and their work.Read MoreAmerican History : American Gun Culture939 Words   |  4 PagesFurthermore, American gun culture begins since the earliest days of the country which often referring to a key component of the American mythic tradition. However, in the America’s beginnings, it was ubiquitous in colonial and early federal life than popular impressions and mythology suggest. As a practical matter, most of the firearms in civilian hand were guns suited to farming use. Such as killing small game and nuisance ani mals. Moreover, early guns were expensive, cumbersome, difficult and even

Ethics Away From Home By Thomas Donaldson - 1507 Words

In Thomas Donaldson’s Values in Tension: Ethics Away from Home he examines whether or not companies should alter their own moral standards and those of their home country when doing business in foreign countries whose own ethical standards contradict the company’s and those of the company’s home country. He also raises the question of whether or not it is an acceptable practice for a company to invest in a country where the people’s human and political rights are being violated. Early in his essay he poses four questions. First, should a home country or host country prevail when deciding the basis for a company’s ethical standards? Second, how can managers resolve ethical problems? Next, what principles are needed to establish Codes-of-Conduct for globally ethical businesses? Finally, what if the host country’s moral standards are lower than those of the company’s home country (Donaldson, 49)? The aim of this commentary is to pro vide Donaldson’s answers to the aforementioned queries as well as to provide my own additional insights. Before attempting to answer either of these questions Donaldson gives readers an insight into two competing schools of thought that both take radical positions on ethics. The first is cultural relativism. Cultural relativism poses that no one culture’s ethics are greater than any others. For the cultural relativist, the company must set aside its own moral precepts and take on those of the host country. This is acceptable because inShow MoreRelatedInternational Business : The Challenges Of Globalization963 Words   |  4 Pagesdeep influence on a company’s strategy plan which manager is involved in an international business market. In International Business: The Challenges of Globalization, I interested in PART 5 Chapter 2 Cross-Cultural Business. In my pervious business ethic course I learned a chapter about foreign assignment which an employee works in a foreign country and have a cultural issue. And in that course I did a research paper about foreign culture so I think these chapter is familiar with that case. Here IRead MoreThe Ethical Issues Of Outsourcing Labor Essay2133 Words   |  9 Pagesshould be favoured over the other. In this paper, I will argue that ethical dilemmas, like outsourcing labour, are best approached using the algorithm suggested by Thomas Donaldson; showing that businesses can engage aboard within an ethical manner. To begin I will examine how Donaldson’s â€Å"guiding principles† and â€Å"core human values† (Donaldson 173) can exist despite different values across cultures. Next, I will consider his premise of ethical leadership and its use in the multinational firm. Having defendedRead More Business Ethics Essay3290 Words   |  14 PagesAustralia. The article entitled â€Å"Business ethics are set to set to stage a comeback† was published on the 75th page of The Australian Financial Review on the 6th February 1990. Literature Review nbsp;nbsp;nbsp;nbsp;nbsp;Basically, the article discussed several important issues about business ethics. One of the most prominent was the remark she made about business ethics making a comeback. The conclusion was made upon the fact that business ethics are becoming more and more popular among businessRead MoreJay Gatsby s American Dream2866 Words   |  12 Pageshistorical, social, and economic conditions. The overall cause for the majority of this novel is based on one vast idea, an idea that everyone attempted to do during this time period. This idea is the ubiquitous notion of the American Dream. â€Å"Critics from several different generations have noted how Fitzgerald used his conflicts to explore the origins and fate of the American dream and the related idea of the nation. The contradictions he experienced and put into fiction heighten the implications ofRead MoreBusiness Ethics Notes3727 Words   |  15 Pagesfor Business Ethics Business ethics can be defined as written and unwritten codes of principles and values that govern decisions and actions within a company. In the business world, the organization’s culture sets standards for determining the difference between good and bad decision making and behavior. In the most basic terms, a definition for business ethics boils down to knowing the difference between right and wrong and choosing to do what is right. The phrase business ethics can be usedRead MoreHomosexuality and University Press5666 Words   |  23 Pagesbecome the topic of an interdisciplinary specialization variously called gay and lesbian, queer or LGBT studies (Lesbian, Gay, Bisexual and Transgender to which sometimes are added QQI: Queer, Questioning and Intersexual). The field is far removed from traditional sexology that has its base in psychology, medicine and biology, and is closely linked to what once were called minority (black and women’s) studies and now gender studies. Most of the disciplines involved belong to the humanities and socialRead MoreAlternative Learning Systems9735 Words   |  39 PagesUNDERSTANDING THE SOCIOLOGY OF PRISON EDUCATION We use the sociology of the college classroom (SoCC) framework (Atkinson, Buck, and Hunt 2009) to discuss our experiences as feminists teaching sociology courses in the ‘‘unconventional setting’’ of prison (Thomas 1983) or in a ‘‘total institution’’ (Davidson 1995; Goffman 1961). SoCC intersects with the sociology of education, higher education, and with the scholarship of teaching and learning (SoTL) but moves the literature forward by urging teachers to examineRead MoreBusiness Ethics and Global Economy10535 Words   |  43 Pages6433ch10.qxd_lb 10/19/06 10:43 AM Page 260 CHAPTER OBJECTIVES ââ€"† CHAPTER 10 Business Ethics in a Global Economy CHAPTER OUTLINE Ethical Perceptions and International Business Culture as a Factor in Business Adapting Ethical Systems to a Global Framework Global Values The Multinational Corporation Sexual and Racial Discrimination Human Rights Price Discrimination Bribery Harmful Products Pollution and the Natural Environment Telecommunications Issues Intellectual-Property Protection WorldRead MoreExxon and Chad-Cameron Pipeline7344 Words   |  30 Pagesmaps of the project, see http://www.esso.com/Chad-English/PA/Operations/TD_ProjectMaps.asp (accessed 09 January 2007) This case was prepared by Research Assistant Jenny Mead under the supervision of Patricia H. Werhane, Ruffin Professor of Business Ethics, R. Edward Freeman, Elis Signe Olsson Professor of Business Administration, and Andrew C. Wicks, Associate Professor of Business Administration, Darden Graduate School of Business, University of Virginia. It was written as a basis for class discussionRead MoreCsr Communication in the Pharma Industry35538 Wor ds   |  143 Pagesstrategy and communication. Design/Methodology/Approach: Given the objectives and nature of the research, this investigation is guided by a hermeneutics scientific paradigm. Approached from a critic-interpretative perspective, the first part of this study proposes a theoretical framework, grounded on theories from experts in the fields of corporate communication and Corporate Social Responsibility (CSR). After a theoretical analysis of the pharmaceutical industry, the research includes the development

Communication Skill Free Essays

Effective Communication Skills Effective communication skills are the key to your success because there are people everywhere! Our effective communication training  webinars  and  tools  will show you: | Advantages of effective communication| | Effective communication in the workplace| | Effective communication techniques| | Four styles of communication (DISC)| | Conflict resolution strategies| | Communicating Using Email| | Persuasion and sales strategies| | Non verbal communication| |   | Effective Communication Effective communication happens largely at an unconscious level†¦ nd that’s why the most effective communicators of all time paid as much attention to  how  they were delivering their message as they did to the exact words that they were using. And that’s why it’s so easy for email to go horribly wrong. Don’t get me wrong†¦ words are critically important to getting your message through loud and clear, but the psychology be hind them is more important. We will write a custom essay sample on Communication Skill or any similar topic only for you Order Now And that’s why Maximum Advantage is dedicated to combining the latest advances in psychology and linguistics with time tested methods to give you a communication edge that some might consider to be â€Å"unfair† The Communication Process The communication process is a six step cycle, and unfortunately the communication can break down or become confused at any step. Sometimes the message isn’t even clear in our own brain, and yet we still expect others to know what we mean! Then the encoding, sending, and decoding phases all provide opportunities for errors and misunderstandings to crop into the process. In the fifth step, the receiver has to filter the message and decide what it means based on their own values, beliefs, filters, and memories. If any of these steps fails, the result is confusion, conflict, and frustration. Effective Communication Video Here’s a short video that explains exactly how the effective communication process works. How To Communic ate Effectively Considering how many opportunities there are for communication to go wrong – it’s amazing that it ever goes right! Here are  my  seven rules for effective communication: 1. Take responsibility for the success of your communication. If they’re not â€Å"getting it†, it’s because you’re not giving it in a way they can understand. To learn to communicate in  ways that people instinctively understand, visit  Communication University. . Realize that the unconscious mind is your greatest ally. Here’s a demonstration. 3. It’s not about you. To communicate effectively, learn to see the world for the other person’s perspective. 4. If what you’re doing isn’t working†¦ do something different. 5. Communication can change reality. That’s why advertisers spent $165,000,000,000 last year†¦ and you can have the same impact when you know how. Here’s information about persuasio n. 6. Every action has a positive intention. You just have to find it. 7. It’s better to be successful than right. The world demands results, not excuses. Effective Communication Skills Here is a short list of some of the skills that it takes to be an effective communicator. Think about your own communication style and which skills you are strong in and which ones you could do better. | Listening  for facts and feelings to make sure that you interpreting the message as intended. | | Asking questions effectively to guide listeners to solutions. | | Recognizing and defusing the filters people are using when they communicate. | | Creating rapport to smooth difficult messages and build relationships. | Uncovering the unique values that drive each person and then constructing your message to match their personal system. | | Using  non-verbal cues  to understand what the speaker really means. | | Finding and replacing the cues that cause the â€Å"domino effect† in conflict and confrontation. | | Breaking unempowering belief cycles without directly attacking a belief. | | Overcoming object ions by agreeing. | | Building and using stories to make a point without anyone realizing it. | | Replacing destructive patterns such as anger  with empowering patterns that get better results. | | Reading the secrets hidden in every email message. | How to cite Communication Skill, Papers Communication Skill Free Essays 1. Reading Comprehension oReading comprehension is one important communication skill a pharmacy technician must have. They must be able to read and understand prescription information and instructions from doctors to fill patients’ prescriptions. We will write a custom essay sample on Communication Skill or any similar topic only for you Order Now Pharmacy technicians need to be able to fill prescriptions with detail and accuracy, as even a slight mistake or misunderstanding can be dangerous to a patient. Prescription drugs are often long and uncommon words, so pharmacy technicians need to read each prescription accurately, and call the doctor’s office with any questions or clarification. Give Instruction oOne management and communication skill pharmacy technicians must have is the ability to give instructions. Pharmacy technicians needs to communicate clearly to patients regarding usage and other details of their prescription or over-the-counter medication. Patients must follow their doctor’s orders when it comes to how much prescription medication to take, and when — it the pharmacy technician’s responsibility to help patients understand those details. Pharmacy technicians also must be able to give instruction and communicate other information to co-workers. o Customer Service oCustomer service skills are another valuable communication aspect of a pharmacy technician’s job. Patients often have a number of different options when it comes to pharmacies for prescription fulfillment. Therefore, to retain existing customers and attract new ones, pharmacy technicians need to be friendly, personable and helpful. Providing patients with quality service gives them a reason to keep coming back. Inventory and Maintenance oAnother management skill a pharmacy technician must have is the ability to take accurate inventory and perform maintenance on all equipment and the facility in general. Pharmacy technicians must keep accurate inventory of medication so they know what they have on hand. They must discard expired medication and stock new medication, and record those actions. Pharmacy technicians also need to ensure all equipment, such as scales, measuring tools and computers, are working properly. How to cite Communication Skill, Papers

Whiteman by Tony D’Souza A review Essay Example

Whiteman by Tony D’Souza: A review Essay Tony D’Souza is one of the fresh young writers to have emerged in the American literary scene in the last decade. Born to an Indian father and an American Caucasian mother, his mixed racial identity makes a subtle appearance in his works. In his much acclaimed novel Whiteman, for example, the protagonist Jack Diaz, who is an American, leaves to Africa on a humanitarian mission. Ivory Coast is the place of his deputation and the constant Islamic sectarian conflicts of the country provides the backdrop for his stay there. He is part of a team of American volunteers, who take up this difficult challenge so as to help Ivory Coast lift itself out of poverty and backwardness. Not only has he to contend with the mindset of primitive people steeped in orthodoxy, but also survive regular outbreaks of epidemic diseases in the region. For example, some of his colleagues are set back by malarial infections. But much to his frustration and surprise, it is he who ends up a changed man toward the end of the novel. Written in accessible prose and a simple narrative style, some of the important themes in the novel are moral relativity, role of religion in social organization and the rigidity of cultural norms and customs. This essay will argue that the author’s attempt to ‘unravel the mystery of Africa’ is its most pronounced theme. The chaotic political situation in Ivory Coast provides plenty of material for D’Souza to explore the human condition in the region. The civilians of the African country seemingly take a nonchalant attitude to the grave internal political tensions in the region. This might be difficult for the Western reader (to whom the novel is addressed) to comprehend. But in the stagnant Third World country as Ivory Coast, such a mindset is not unusual. As Tony D’Souza poetically notes in one of the passages, the region has seen political and military conflicts of every sort, including â€Å"bloody coups and bloodless coups and attempted coups and aborted coups and averted coups and rumored coups†. This reality is juxtaposed against the primary mission of his NGO, namely to â€Å"change the world†. How impossible an objective this idea is will be revealed during the course of the novel. We will write a custom essay sample on Whiteman by Tony D’Souza: A review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Whiteman by Tony D’Souza: A review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Whiteman by Tony D’Souza: A review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The established social norms and customs in his place of work is both a source of fascination and despair for Diaz. The society is largely organized as per tribal traditions. So what Diaz experiences in his interactions with the locals is unlike what he had seen in his native country. The exotic elements in this far-off culture fascinate them due to their novelty. But Diaz also knows that tradition has provided a misplaced sense of complacency to the people of Ivory Coast. He believes that they can emancipate themselves by looking beyond their own history and culture. But this project is easier to conceive than to execute. As one reads the novel it becomes increasingly clear that it is Diaz who is changed by his environment and not the other way around. While his failure to accomplish his grand mission of â€Å"change the world† is no surprise, the fact that the local society and politics leave a profound effect on his personality is interesting. This outcome is an aspe ct of the theme of ‘mystery of Africa’ that they novel essays into. At places in the novel, Jack Diaz is at a loss to comprehend the seeming madness of strife and conflict that his hosts were participants in. The Islamic sectarian violence of Ivory Coast has an immediacy and relevance in the post 9/11 context. Even funding for the Potable Water project that Jack is working on dries up in the anti-Islamic posturing of the post 9/11 political climate. This is tragic, for so many babies and children die in Ivory Coast as a result of contaminated water and resultant fatal infections. Though, Jack is on a humanitarian project, he is human too. This is revealed in his numerous affairs with local black women – some of whom are married and others prostitutes. This weakness on part of Jack is further testimony to the theme of the mysterious Africa, in that it shows how his rationality and initial benign intent gets consumed by the lure of exoticism. Jack’s tendency to digress from his mission is a metaphor for the power of Africa to brush aside rationality for more instinctual actions and motives. In other words, Jack Diaz’ initial proclamation that he is in Ivory Coast to â€Å"change the world† comes back to ridicule him, for he ends up assimilated the very instincts and behaviour that he was once critical of. In sum, Whiteman is a fascinating novel by Tony D’Souza that is at once full of exoticism and insight. It is a statement on the power of tradition and instinct over progress and rationality. Jack Diaz’s failure to accomplish his mission and his assimilation into the backward-looking culture of Ivory Coast is a strong testament to the mystical and mysterious qualities of Africa that often escape reason and commonsense. The reader should be careful not to take it as a license for instinctual and irrational behavior. But instead take it as a warning for the dangers posed by this path. For example, the most obvious danger posed by Diaz’ reckless sexual behavior is unwanted pregnancies and abortions. This outcome is in clear contradiction to his original motivation for visiting Ivory Coast, namely, to save black babies for endemics. Reference: D’Souza, Tony, Whiteman, published by Portobello in 2006, 288pp.

Ashamed

Ashamed A while back I approached C Hope and asked, â€Å"If you could special order your next article for FFW, what would it be about and when would you need it She replied, â€Å"I cannot begin to tell you the perfect article unless it was I’ve been reading the FundsforWriters newsletter and absorbing C Hope’s advice for nearly 20 years. I should have known better before sending the first email. I was brazen, albeit dumb, enough to send yet another. â€Å"You answered exactly what I asked, but what I really wanted to know is what kind of article could I write for you? Im basically asking for an assignment. I realize you dont typically do that, so Im kind of asking you to push the boundaries a bit because Im special and you love me?† I said those words! She responded (I suspect she rolled her eyes while doing so), â€Å"I cant begin to tell you what to write for FFW. I depend on writers relying upon their strengths to pitch the right pieces.† I know the types of articles that comprise the FFW newsletter. I have developed a relationship with C Hope over the years. I hold her in the highest regard and respect her implicitly. She pours her entire heart and soul into helping her readers succeed. It is because I know this, I am ashamed of my actions. It is why I decided to write this, even though it isn’t the â€Å"perfect† article she described. I learned three vital lessons. BE A PROFESSIONAL Whether you have been reading FFW for a week, or a decade, you are reading it because your goal is writing for money given the title of the newsletter is â€Å"FundsforWriters.† Writing for money, means you are running your own business. Unless your niche is business writing, it can be easy to slip into a conversational tone when sending queries and emails. When it concerns your writing business, keep correspondence professional. DON’T ABUSE YOUR NETWORK One of the golden rules in business †¦ in life, is to network. It is equally as important not to abuse your network. It is acceptable to ask questions or for guidance in their area of expertise. It is okay to ask for a special favor occasionally. It is never okay to say, â€Å"I’m asking you to push the boundaries a bit because I’m special/new/learning/don’t know what to do/know you.† TAKE YOURSELF SERIOUSLY The internet is inundated with ezines, newsletters, blogs, coaches, consultants, and advisors. Glean knowledge from these sources to build your writing business. FFW has printed numerous articles on the importance of queries, pitches and writers’ guidelines. Had I been taking myself seriously, I would never have sent the email. I would have gone to the website and searched the archives and the writers’ guidelines. Be willing to research. Be willing to put in the elbow grease. Take responsibility. Own your process. Don’t end up ashamed.

How to Improve Email ROI With Matthew Montoya From Constant Contact

How to Improve Email ROI With Matthew Montoya From Constant Contact Email marketing is that trusted friend that’s been around forever and will never let you down. You can always turn to it when you need some help. Plus, it gives you a whopping average ROI of 3,800%. That’s $38 for every $1 invested. Today, we’re talking to Matthew Montoya, the partner enablement and training manager at Constant Contact. He has helped consult more than 13,000 businesses on email marketing best practices. Email has been around a long time, but Matthew describes current trends and what works today. People who give you their email address are expressing interest in your business Quantify the value of your email list by multiplying the size of your list by the price point of the average they sell to get a dollar figure Biggest change in email marketing over the last seven years is mobile readership; 51% of business/non-profit emails will be opened on a mobile device People used to spend 35-40 seconds reading an email; now it’s 5 seconds Emails need to be succinct, make an impression, and include a call to action Think of an email not as a message, but an advertisement where people see the information, act on it, and go to your website or elsewhere to learn more Every contact matters and can produce money for your company The more targeting and testing you do, the better your responses HTML vs. Plain Text: Depends on your audience, but concise HTML emails usually generate higher, better responses Preview email messages to see how they display on different devices Know your audience to know what content they will find valuable and relevant Constant Contact’s Marketing Pillars: Segmentation, personalization, automation People look first at who sent an email, rather than the subject line; email should come â€Å"from† the brand Test subject lines to avoid repetition and make sure they grab readers’ attention Explore all marketing options across platforms all work together to share a story Links: Constant Contact Constant Contact for Free Email Subject Line Tester Integrations Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Matthew Montoya: â€Å"Email marketinghas changed dramatically over the last seven years. What used to be a best practice has evolved.† â€Å"Email marketing may haveless sex appeal than social media and other kinds of marketing.† â€Å"The one app that most people don’t even think of as an app is email. And yet, that’s probably the most used app on your phone because that’s where we’re doing business.† â€Å"Think of an email not as a message. It’s not a form of communication. It’s an advertisement.† It’s really important for everybody, if there’s one huge takeaway today beyond just building a mobile-responsive and mobile-friendly email, it’s making sure your content within that email is relevant.